Exchange Team
The Exchange (Marketing) Team is responsible for fostering and promoting an entrepreneurial culture in Northeast Ohio through educational programming and networking events that enable entrepreneurs and supporters of entrepreneurship to gather and exchange ideas. This team is also responsible for all Marketing, Communication, and Public Relations activities of JumpStart.
Cathy Belk
Chief Marketing Officer
Cathy brings a wealth of experience in consumer and business marketing and business management to the JumpStart team. She joins JumpStart after four years at American Greetings, where she had a series of brand and business management roles, including Director of the American Greetings brand (within the $1.5 billion greeting card business) and Director of Innovation. As Director of Innovation, Cathy led a team in developing and launching a new product, eventually taking over management of the product as it developed into an $80 million annual business. Prior to American Greetings, Cathy worked extensively in branding, marketing and communications management at The Coca-Cola Company and Procter and Gamble, where she focused on brand development for both mature businesses, such as Coca-Cola classic, Barq’s, and Crest, and start-up companies, including Full Throttle. Prior to her consumer marketing experiences, Cathy dedicated six years to the commercial banking industry, holding a series of positions at Bank of America. Her most recent experience was serving the dynamic Northern Virginia middle market business community, providing financial support to enterprises with up to $250 million in annual revenues. Cathy was a Keller Scholar and received an MBA with a focus in Marketing from Duke University in 1998. She earned an undergraduate degree in Economics from Davidson College in 1990.
Tiffan Clark
Vice President of Marketing
Tiffan Clark brings 15 years of strategic marketing experience to JumpStart Inc. She has developed marketing plans and managed programs for B2B and B2C companies on both the agency- and client-side. Most recently, she was Senior Account Strategist at Optiem, LLC, an interactive marketing agency in Cleveland, where she managed accounts for companies such as ISG, Sherwin-Williams, Max & Ermas, and National City. Prior to that, she served as ECommerce Marketing Manager for Groove Networks, a privately owned software company (since acquired by Microsoft) in Beverly, MA, where she managed the development and launch of their eCommerce system, as well as supporting marketing programs. She has worked at several early-stage technology companies and provided strategic marketing consult to technology start-ups while at Meridian Technology Marketing. Tiffan has a BA in Communications from The University of Massachusetts at Amherst and an MBA from Bentley College McCallum Graduate School of Business in Waltham, MA.
Erin Reed
Marketing Manager
Erin Reed comes to JumpStart most recently from Planet Beach Franchising Corporation, in New Orleans, where she was Franchise Performance Consultant and worked with franchisees to organize, promote and facilitate grand openings of new franchise locations sold by corporate. She also performed the consulting function for existing locations with respect to marketing, management and personnel training. Prior to Planet Beach, Erin worked for the marketing arm of Newell Rubbermaid in their Wal*Mart Division. In addition to managing all promotional activities surrounding grand openings of new stores, she was also charged with the task of designing and executing the product marketing strategy for the southeastern Louisiana region. Erin is a graduate of Miami University with Bachelor of Science in Business with a concentration in Marketing and Entrepreneurship.
Leigh Keeton
Marketing Communications Specialist
Leigh Keeton brings several years of writing, research and client communications experience to JumpStart Inc. Most recently, she was an investigator with Research Associates, Inc. in Westlake, OH. There she performed background investigations on prospective new hires for the company’s clientele including law, accounting and financial advisory firms. Leigh earned her Bachelor of Arts degree from Bowling Green State University’s Nationally Accredited Journalism program.
Kathryn Hanna
Marketing Assistant
Kate Hanna comes to JumpStart previously from Vita-Mix Corporation in Cleveland, Ohio where she was Sales and Marketing Assistant in the Direct Household Division. During her time at Vita-Mix, Kate was responsible for a myriad of projects relating to the development and management of various Direct Response and Sales functions. Kate graduated with honors from Ohio University’s Scripps College of Communication where she earned a Bachelor of Science in Communication and Public Advocacy with a concentration in Politics and Art.
You may also read about our: